Apple Unveils New Product-Unveiling Product March 6, 2007 | Issue 43•10 SAN FRANCISCO—At a highly anticipated media event Tuesday at San Francisco's Moscone Center, Apple Inc. CEO Steve Jobs introduced a new Apple product he said would "revolutionize" the process of unveiling new products throughout the world. "In 1984, Apple introduced the Mac," Jobs said to an overflowing crowd as an image of the first Macintosh computer was displayed on a giant screen behind him. "We changed the face of the music industry with the first iPod in 2001. And in January, we showed off the revolutionary new iPhone. Today, Apple is releasing a piece of innovative new technology that will forever change the way innovative new technology is released." Jobs introduces Jobs introducing the iLaunch, Apple's new product-unveiling product. The iLaunch, as the new product is called, was then raised up from below the stage, prompting the audience of technology journalists, developers, and self-professed "Apple fanatics" to burst into a five-minute standing ovation. "Get ready for the future of product introduction," said Jobs, looking resplendent in a black turtleneck and faded jeans. "The iLaunch will be able to make announcements from this, or any other stage, making human participation in generating consumer awareness almost entirely unnecessary." The iLaunch runs Keynote-formatted presentations in high definition through a built-in projector while displaying a 3-D rotating image of the product. Voice-recognition software, Apple's most advanced to date, can recite a speech highlighting the features of the device while injecting several clever digs at competitors. Should a product demonstration experience a glitch or malfunction, the iLaunch boasts a complex algorithm that can automatically produce humorous and distracting quips. Described in its patent filing as a "hype-generating mechanism with fully integrated Mac compatibility," the iLaunch is powered by Intel dual-core processors optimized to calculate a product's gravitas. Apple claims the iLaunch can garner the same amount of press attention as a major scientific discovery, high court ruling, celebrity meltdown, or natural disaster at 200 times the speed of a traditional media-fostered launch. "If you want to condition the public to liken your product to the telephone and the internal combustion engine in importance, that's now possible with iLaunch," Jobs said. "And it's so easy, even an intern can use it." According to Jobs, the innovative iLaunch not only makes product launching infinitely easier, it could forever change corporate structure itself. "For too long, hands-on, maverick CEOs have devoted their valuable time to strutting around on stage and breathlessly describing the features of their new products, in the process encouraging cults of personality that could have a detrimental long-term effect on their companies," Jobs said. "Apple's goal within the next 12 months is to make me totally obsolete." This comment earned the Apple CEO another, slightly longer, standing ovation. As his presentation wound down, Jobs said there was "one more thing" he wanted to mention: The iLaunch automatically saves a significant, salient product feature for the end of a presentation, to surprise and delight audiences. "Do you want to know what the surprise of this unveiling is?" said Jobs to the eagerly nodding crowd. "The iLaunch itself generated this entire presentation, as well as this very surprise." Even amid fevered speculation, Apple was typically mum before the launch product's launch, and Mac rumor websites failed to predict any major details about the new offering, other than the fact that it was going to "change everything" and "be huge." Post-launch reaction has been even more ecstatic. "Before today, I couldn't imagine paying $12,000 for a product-unveiling product," CNET editor Jasmine France said after the presentation. "Now I can't imagine living without it." Shortly after Jobs' address, Microsoft announced that they are working on a similar product, the Launch-O, due to debut in 2009. *** Unreleased Jimmy Page Guitar Riff To Be Retrieved From Secret Vault To Save Rock And Roll March 5, 2007 | Issue 43•10 GWYNEDD, WALES—Calling it the planet's last, best hope for saving rock music, the Guardians of the Protectorate of Rock announced Monday that they would take the extraordinary step of unleashing a never-before-heard Jimmy Page riff, hidden for decades in a mythic, impenetrable vault. Some speculate that this is the gate to the secret vault. "We who believe in the immortality of rock took a vow 30 years ago that we would never release this incredibly powerful force unless we faced a Day of Reckoning—and that day has come," said Black Sabbath guitarist Tony Iommi, one of the chosen few who helped forge the Secret Vault to Save Rock and Roll, at a press conference in the Welsh highlands. "Just look at the pop charts, and you shall know I speak the truth." "Let's give rock and roll its fucking balls back," he added. The Guardians said recent developments in the music world, such as the unaccountable popularity of the Dixie Chicks and Sufjan Stevens, have created a "perfect storm of lameness" from which rock might never recover. While Iommi refused to say when the vault would be opened, hard rock sources believe it will take place just prior to next month's Fall Out Boy–Honda Civic tour, which many fear will suck the remaining lifeblood from all that still rocks. "Citizens of Rock, we refuse to stand idly by any longer," ZZ Top founder and Protectorate High Elder Billy Gibbons said. "When a puss like James Blunt is allowed to rule the airwaves, we must respond by exposing this monster riff, and blowing minds into the stratosphere." The Protectorate, devoted to the preservation of badass jams and blistering guitar solos, was reportedly formed in the 1970s during the rise of adult contemporary music. According to legend, the riff, played only once by Page and recorded on a special cobalt record, contains the raw power, mind-blowing skill, and unbridled passion of all the Guardians combined. Recently translated parchments from the era describe it as a soul-searing power-chord progression faintly resembling a cross between "Smoke On The Water" and "Living Loving Maid," but "basically defying all description." It is believed that, upon the riff's release, even those who claim that the genre is dead will have no choice but to pump their fists, bang their heads, and bow down to the gods of rock for all eternity. "May God have mercy on our souls for what we are going to set loose upon the world," proclaimed Queen guitarist Brian May, dressed in druidic robes and bathed in the rising blue smoke of a nearby fog machine. "Will it save rock or destroy mankind? We have no way of knowing—yet we have no other choice." Members of the Protectorate were each given only partial information about the location of the vault, which they were instructed to open in unison only in the event of a total Rockopalypse. While some believed the vault was buried in Boston, Chicago, Kansas, Europe, or Asia, others claimed it could be found in the Court of the Crimson King. However, after piecing together clues hidden in Yes album covers and Pink Floyd liner notes, rock historians now believe the riff is locked away deep beneath the Welsh countryside house known as Bron-Yr-Aur, at rock-grid coordinates SH735026. British weather satellites have also photographed an enormous cloud, shaped like a hybrid of an upside-down question mark and cross, forming above these exact coordinates. The vault's Key, regarded as too staggering a burden for any one man to bear, was divided in two parts, with half entrusted to Eddie Van Halen and half to David Lee Roth, shortly after Roth left the rock supergroup Van Halen. The two men, who have refused to work together for 20 years, recently announced plans for a historic reunion tour. "Before we shake Heaven and Earth with the vicious power of this riff, we of the High Council of Elders of the Guardians of the Protectorate of Rock ask you: Are you about to rock?" AC/DC guitarist Angus Young said. "If so, we salute you." When asked to comment on the possible dangers of using the riff, Sir Paul McCartney seemed surprised. "There's a secret vault to save rock and roll?" McCartney said. "This is the first I've heard of it." *** I Don't Want Health Care If Just Anyone Can Have It March 7, 2007 | Issue 43•10 As a concerned citizen, I must voice my adamant disapproval of the "universal health care" proposals we've been hearing so much about. I don't have any gripes with expanding and improving health coverage, per se. It's the "universal" part that irks me. Providing health care for all would completely undermine the whole idea of health care. If every last one of the 40 million uninsured bozos in this country is going to get access to the vast, virtually unnavigable system of medical care we chosen few now enjoy, then I no longer even want it. When hospital administrators see me flash my Blue Cross card, it means something. It tells the world, "Hey, look at me: I pay increasingly high monthly premiums, submit to annual exams, and claim any health-related expenditures over seven percent of my yearly income on my taxes, and you can't." But when this bill passes, they'll be handing out insurance cards willy-nilly, and nobody will be able to tell the difference between someone who's had health coverage for 20 years and someone whose boss was compelled by law to provide it to all full-time employees. Then again, maybe they'll offer some sort of special Platinum Plus medical card. But I can't count on that. Health care is all about exclusivity, pure and simple. It's for a group of like-minded people bonded by the dream of only having to contribute a portion of their weekly wages to ensure unfettered access to a number of licensed health care professionals. If we change all that, health care will be about as elite as a public restroom, open to any yokel who waltzes into an emergency room and can legally establish California residency. Mark my words, this will completely destroy the allure of filling out all the necessary-but-time-consuming paperwork, choosing one primary care physician attached to one specific plan, and becoming eligible for prescription medications at a reduced rate. The only reason this is even being considered is because a majority of voters want it. Well, of course they do—they don't have it! But you don't see 33rd Degree Freemasons letting any old average citizen into their inner sanctum just because he's curious. And you won't catch me sharing my God-given right to affordable lifesaving medical procedures with every bum who's got a jones for another hepatitis vaccination. It's undignified. After all, how do I know I've made it in this world if I'm not able to enjoy something others can't? Lack of access to health care is the seventh leading cause of death in the country, and that says something. It doesn't get much more elite than being part of a club other people are literally dying to get into. So what incentive would there be if everyone were guaranteed equal health care, regardless of income, age, or employment status? Who would be left to proudly tell their grandchildren about the glory days of PPOs? That is a future I'd rather not imagine, thank you very much. So why the constant desire to guarantee basic yearly screenings and vital operations for all, thus creating some kind of ridiculous, unrealistic safety net? How will people fully appreciate the excellence of the American health care system without the constant threat of it being yanked away at any moment? If middle-class children are given government-subsidized medical coverage from the beginning, they won't have anything to look forward to when they get older. Though my offspring will never have to worry about desperately trying to scrape together the money for a hospital visit, it doesn't mean we should do away with the millions of other uninsured Americans who show them how privileged they are to have it in the first place. That's just a simple matter of respect. I urge all citizens of good sense to reject any universal health care plan that gets put forward. It's time to stand up for what's right, and protect our most respectable institutions. If we don't do it now, what will they tell us next—that everyone deserves a free public education and "the right" to a fair trial? *** Jeopardy! Viewer Had No Idea He Knew So Much About Weasels March 7, 2007 | Issue 43•10 MILTON, MA—Longtime Jeopardy! fan Brian Kalorcz surprised himself Tuesday when a category on the popular game show revealed that his brain housed an unsuspected wealth of weasel-related knowledge. "What is the Mustelidae family? What are mink, polecats, and ferrets?" Kalorcz recited from his couch, his expression changing from mild bemusement to genuine alarm as he effortlessly responded to weasel-related statements made by host Alex Trebek's on-screen image. "Who is Pauly Shore? Christ, where the hell is this all coming from?" Kalorcz admitted that he was unsure whether to be relieved or upset that he did not know the Daily Double clue concerning the 1970 Mothers of Invention album Weasels Ripped My Flesh. *** TheOnion.com NHL Signs Broadcast Deal With Food Network March 8, 2007 | Issue 43•10 NEW YORK—Flanked by Food Network president Brooke Johnson and cooking-show host Rachael Ray, Commissioner Gary Bettman announced yesterday that the NHL has opted out of its contract with the Versus cable channel (formerly the Outdoor Life Network) and has reached a long-term broadcasting deal with the Food Network starting in the 2007-08 season. "In all my years as commissioner, I have learned that our diverse group of fans and players all enjoy food of some sort. Italian, French, barbecue, quick-and-easy 30-minute meals—you name it, one or more of them eat it," said Bettman, adding that Iron Chef French host Hiroyuki Sakai will join play-by-play announcer Mike "Doc" Emrick and analyst Brian Engblom to form a new lead announcing team for all Food Network games. "This partnership has been a long time coming. If the Food Network would have been around in 1991, we would have left ESPN in a heartbeat." “It’s great to know we will be on television next year,” Bettman added, smiling as the NHL’s new studio team, consisting of Rachael Ray as head hockey anchor and Bill Clement as game analyst, collaborated in an attempt to equate the offsides penalty to “zesting up” a pan-seared T-bone steak. “Thanks, Food Network.” Though Bettman maintained that the Food Network was always the league's first choice, sources close to the commissioner confirmed that the NHL also considered broadcasting games on E!, the Golf Channel, and Cartoon Network before eventually deciding to go with the network offering the best combination of financial incentives and airtime. "We also thought the lead-in programs on Versus, especially those that focused on bull-riding, bass fishing, and violent contact sports, were not entirely compatible with the image of the league," Bettman said. "Now, hockey games will follow Emeril Live, Feasting On Asphalt, and The Hungry Detective, which, as you can plainly see, are a better fit. Also, we are paying the Food Network much less money to broadcast our games." According to terms of the deal, the Food Network will schedule broadcasts of over 50 full-length hockey games and will carry both the Eastern and Western Conference Semi-Finals, as well as Games 4 through 7 of the Stanley Cup Finals. The only exception, Bettman said, would be made for Rachael Ray, who appears on television roughly three times more than the NHL. In the case of Ray experiencing a scheduling conflict, hockey games will be postponed and rescheduled at Ray's convenience. "We liked the idea of having hockey because it has two halftimes," said Food Network president Johnson, adding that the first game on the channel will feature the ceremonial dropping of an inaugural homemade Italian meatball at center ice by honorary referee Mario Batali. "Our debut coverage will include a halftime show hosted by Giada De Laurentiis, who will recap the game's events while guiding you through the preparation of Sicilian penne with swordfish and eggplant. Or, if you are in the mood for something more immediate, on-ice reporter Paula Deen will spend timeouts showing you certain tactics to enhance the flavor of your traditional southwestern dip." Though she stated that she didn't want to give anything away, Johnson said that the network's first hockey-related profile will focus on Sidney Crosby eating veal and creamed spinach prepared by Roker On The Road host Al Roker. Other hockey players now contractually obligated to make appearances on shows include Chris Drury on Food 911, Martin Brodeur on Calorie Commando, and Alexander Ovechkin on Dinner: Impossible. The new broadcasting deal has some sportswriters saying the move will make hockey even more irrelevant, while others believe this is a clear step up for the league. "I watch the Food Network far more than I watch hockey, and I think most sports fans feel the same way," said Boston Globe sports columnist Bob Ryan. "My favorite program is Food Nation With Bobby Flay. So I'll definitely watch that, and then maybe stick around to watch part of a period if the Bruins are playing. Everybody wins here." *** McDonald's Stock Slides As More Consumers Turn To Food January 15, 2003 | Issue 39•01 OAK BROOK, IL—The McDonald's Corporation announced Tuesday that it will close 175 restaurants and cut nearly 600 corporate jobs, responding to a plunge in stock prices blamed on a depressed economy and rising consumer interest in actual food. McDonald's Stock Graph "Though still America's number-one hamburger retailer," McDonald's CEO Jim Cantalupo said, "we have entered a brief period of restructuring due to the steady growth of other convenience eateries and, more significantly, growing competition from producers and distributors of demonstrably nutritive matter, i.e. food." In the fourth quarter of 2002, McDonald's posted the first quarterly loss in its 47-year history. Its stock closed Tuesday at $15.78, a seven-year low for the quasi-food giant. Analysts attribute the bleak financial picture to numerous factors, including the uncertain economy, poor management, eroding market share, and widespread health concerns about beef—a component sometimes used in the construction of McDonald's hamburger patties. "Though well-accustomed to weathering recessions and changing tastes, the Golden Arches may be facing its toughest battle ever, given the surging public interest in leading healthy, active lives and consuming objects that taste at least remotely organic," analyst Carolyn Moss of Lehman Brothers said. "These days, people seem more interested in eating food than hormone-hybrid lab patties." A tray of McDonald's semi-synthetic digestibles. The world's leading purveyor of semi-synthetic digestibles, McDonald's became a franchise in 1955 and quickly expanded across the U.S., thanks to innovative marketing, low prices, and exemption from FDA regulations, given that its products fall outside the scope of the agency. McDonald's has proven a popular favorite among busy, on-the-go Americans lacking the time for genuine food. But for all its financial woes, McDonald's is optimistic for the future. "This whole non-reconstituted-food craze will pass," Cantalupo said. "People have enjoyed our meat-flavored pseudo-patties for decades, and we're not going to be scared by consumers' passing interest in burgers that actually taste like an animal, served on bread that's less than a week old and garnished with ve-ge... ve-ge... ve-ge-tables." Said McDonald's COO Charlie Bell: "We don't see the burgeoning food industry as a threat, but rather as a public fancy with which McDonald's can happily co-exist." Added Bell: "I even enjoy some food myself here and there. I ate some corn just last weekend." In spite of McDonald's outward optimism, rumors abound that the company is pondering some of its most extreme changes ever. McDonald's famed management-training facility, Oak Brook's Hamburger University, is reportedly developing an unprecedented "food studies" program. The facility is also rumored to be adding a research wing to teach culinary fundamentals for eventual incorporation into the McDonald's business plan. "The bottom line is, we're doing fine," Bell said. "Certainly, as a last resort, we could introduce some recognizably food-like items, perhaps a sandwich made with animal matter and vegetables that have not been shredded, condensed, and flash-frozen to remove all possible nutritional content or general appearance of earthly origin. But I honestly don't think it will ever come to that."